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Push Notification ads

A magic way to get traffic and More sales 


So What is a Push Notification? 

-If you’ve got a mobile application, then you need to know what push notifications are. A push notification is a message that pops up on a mobile device. App publishers can send them at any time; users don’t have to be in the app or using their devices to receive them. 

-So of course if you used it wisely you can earn a lot of money As Studies proved that 51.42% of consumers found push notifications useful if they could choose to opt-in to websites or apps of their choice. By doing so, you get high-quality traffic, as only people interested in your product will receive the alerts. No bots seem to be a significant advantage. However, keep in mind that people consider receiving more than five push notifications per day to be annoying. Thus avoid bombarding them with alerts in a short period.



Why are they used?

push notifications are very useful to the user As Push notifications provide convenience and value to app users. For example, users can receive:

- Sports scores and news.
- Flight check in, change, and connection information.
- latest movies .
- updates about particular thing 
- Utility messages like traffic, weather.


So for you As A publisher push notifications are a way to speak directly to a user. 



History

June 2009: Apple launches Apple Push Notification Service (APNs), the first push service.
May 2010: Google released its own service, Google Cloud to Device Messaging (C2DM).
May 2013: Google introduces “rich notifications”. Rich notifications can contain images, as well as action buttons. Action buttons let users take immediate action from a notification. For example, the user can play a song, open the app, or see more information.
September 2014: Apple added interactive buttons. These buttons allow users to send a response right away to the app publisher. Shortly after, Apple extended push notifications to the Apple Watch.

So How do push notifications work?

Some of the actors in sending a push notification include:

- Operating system push notification service (OSPNS). Each mobile operating system (OS), including iOS, Android, Fire OS, Windows, and BlackBerry, has its own service.

- App publisher. The app publisher enables their app with an OSPNS. Then, the publisher uploads the app to the app store.

- Client app. This is an OS-specific app, installed on a user’s device. It receives incoming notifications.


Strategy: 

App publishers should treat the ability to communication with users via push notifications as a privilege, not a right. App publishers must provide value; if they don’t, push notifications will be ignored or turned off or Some users will unistall the app altogether.

Analytics and measurement are important tools for improving your app’s performance. But it’s important to write compelling push notifications that are valuable to users and that drive action.

Messaging strategies and tactics need to be measured and tested. 

Matching up each user’s data across channels (web, mobile, store etc.) to better understand user behavior
Making it easy for users to share content with their social networks
Encouraging users to opt in by offering them incentives and examples of the value your notifications will provide

Some leading websites offers Push Ads :

- Propellerads

Targeting options include:

  • User activity targeting
  • Geographical location
  • Operating system
  • Device & Connection types
  • Mobile carrier
  • Browser & Language
  • Day partying
  • Frequency capping



Datspush

Targeting options include:

  • Web/Mobile
  • Geo
  • Carrier/IP
  • Browser/Platform
  • Black/White lists
  • Source/Audience



- Mgid

You’ll need at least $100 to fund your account but with global targeting options, a high volume of quality traffic and account manager support, it’s well worth the investment.

So to sum up push notifications are very effective if you wanna increase your sales and Traffic


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