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Developing Your Overall Digital Strategy

   

Companies have finally recognized what their customers have always known.If they can’t find the content that makes your product easy to use and enjoy,they are off to seek out your competitor. You’ve missed the opportunity to impress them or, in some cases, even get on their radar screen.This article covers what goes into creating a digital marketing strategy. Withoutit, you can’t get the traction you need to beat the competition. You also discovereach of the “Five Cs” that must be included to make your strategy complete

👉Understanding the Components of a Digital Marketing Strategy

To understand how the pieces of a digital marketing strategy fit together, the components
are organized into a framework called the Five Cs. They are

     (1) company strategy

     (2) customer experience 

     (3) content creation 

     (4) channel promotions

     (5) check-back analysis

Working with the Five Cs framework helps you cover all the bases as you create
your digital marketing strategy and implement your plan Determining the company strategy

👉The first C is company strategy

To create a digital marketing strategy, you needto begin by looking at your company’s business goals. The question to ask yourself and your team is, “What do we want the company to achieve and how do we
make it happen?”
You should direct your attention to your goals and business case for undertaking
this effort. 

💧Create a digital marketing strategy. Several components go into a successful
marketing strategy. 

💧Get your customers’ attention. Marketers are fiercely competing for your
customers’ attention. 

💧Understand your business model and your brand. Learn about a variety of
business models and how to determine what “job” your product does. 

💧Decide which marketing campaign to create. After you understand your
goals, you can choose the right marketing campaign. 

💧Develop the strongest offers. You look at how to turn leads into customers
by crafting winning offers

👉Uncovering the customer experience

The second of the Five Cs is customer experience . You needto learn what your prospects will think, feel, and do when interacting with your brand. The question for your marketing team to ask is, “Who are our prospects and how will we serve them as customers?”
You must define your audience and analyze the customer experience.

👉You do this with the following:

💧Collect and analyze customer data. Before you define your audience, you
need to evaluate the kind of data you will use.  you look at the benefits and challenges you may face when dealing with big data to analyze your audience.

💧Create personas. You define the characteristics of your perfect audience by investigating several different types of information. 

💧Develop the buyer journey. You want to understand the journey your prospect takes from being interested in your product to sold on it. 

💧Assist with sales enablement. Your sales team is facing an empowered customer.  how your content can assist in making the job easier and more powerful. You can also determine where
your company falls on the content maturity scale.

👉Creating quality content

The third C is content creation, which is covered in this article . You need to focus on
creating quality content (based on your story) that you know your customers want
and need. The question to ask is, “How will we create quality content, who will do
it, and what will that content be?”

You need to develop a strategy for content, define your messaging, and establish
your systems and governance rules :

💧Create a content strategy. You should have both a content plan and a
content marketing strategy. 

💧Develop content types. You want to ensure that you take full advantage of
all the types of content available to you. 

💧Know what your customers want. You learn how marketing funnels help
you reach your entire audience. 

💧Write and storytell. You have a story to tell that will connect with your
audience. How do you incorporate it into your content? See Book 3, Chapter 4
to get a feel for the science behind why stories work and how to develop your
own powerful corporate stories


👉Developing channel promotions

The fourth C is channel promotion. To have your content make the greatest impact, you want to decide where and by whom your content will be distributed. The question to ask is, “How will our prospects and customers find our content so that they can choose us?”
You want to make your content easy to find and share. You need to know how to promote your content so that prospects can find it.

💧Use paid, earned, shared, and owned media for maximum reach. Making
the most of all types of media is the only way to ensure that your brand voice
will be heard. 

💧Use search marketing. Although search marketing is constantly changing,
you can’t ignore its value. 

💧Create sharable content. Sharing is key to any content plan. why you should embrace shareability as a strategy? and borrow from journalism’s five Ws and one H (who, what, why, where, when,
how) as applied to sharing.

💧Add an email marketing campaign. Everyone loves and hates email. But it’s
still a very important tactic to use to reach customers. 


👉Deploying check-back analysis

The fifth C is check-back analysis, The focus here is on the metrics you choose to determine successes or failure. The question to ask is, “Have we met our goals?”

DON’T BE LEFT OUT

When creating your strategy, knowing what other companies with high growth do is
helpful. According to a study done by Accenture called “CMOs: Time for digital transformation
or risk being left on the sidelines” a large percentage of high-growth companies:
• Use data and analytics to improve the impact of their marketing (86 percent)
• Know that digital channels are of strategic importance (84 percent)
• Make sure that customers get a similar experience across all channels (80 percent)


You want to reevaluate your plans and make revisions as necessary:

💧Reassess your business model and brand value. You know that it’s important
to frequently assess how things are working and how you can determine whether business model changes are warranted and whether you need to revise brand plans

💧Reexamine your content marketing strategy. Obviously, a determination
of how well your content marketing strategy is working is essential. 

💧Measure success. If you’re tracking key accounts you need to reassess your
goals for each one. 

💧Track metrics. It’s helpful to gauge potential new opportunities as you track
your metrics. 

💧Optimize campaigns for return on investment (ROI). Using split testing
and analyzing the speed of your pages is key to optimizing your campaigns.


Finally we have finished this article i wish you benefited from it 😃💖

Zodixa

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